WHO WE ARE + WHY WE DO IT
The Well Curated Life, home of the trendsetting Bearded movement and first of its kind instagram account @BlackMenWithBeards, was created out of necessity to bridge the gap between black people across the diaspora through community, education, mental and physical health with an emphasis placed on self determination, love, and respect.
Our goal is to foster strong relationships between black businesses and consumers, providing a hub of information and resources to solve a variety of issues our community faces: mental disorders, violence, poverty, lack of education, and child abuse. Through self healing , we can heal our community, create opportunities, and support more than our families, but give future generations the foundation, wealth and hope our ancestors dreamt of.
what we do + how we do it
With over 220K followers across various social media outlets (and growing daily), we've been featured in Essence (twice), ChicagoNow and Madam Noire, interviewed on WGNO News With A Twist, partnered up with B.A.B.E. of Brooklyn, Shear & Shine, Scotch Porter, Titus Unlimited, Cantu, Maneuver Men's Grooming, The NOLA Nobles and Sephora, told stories through personal interviews (highlighting #blacklove + #blackexcellence), published our first Calendar, and currently offer black businesses exposure through Brand Advertisements and Co - Marketing Partnerships. We have cemented our presence as a Qualitative Lifestyle Brand by hosting events with a purpose and community driven projects.
If you're like us and have been keeping track of the contagious COVID-19, then you might've seen a rumor flying around on Beyonce's innanet about the "CDC recommending men shave their beards to protect against the Coronavirus". We are here to put that rumor to rest.