Eric Jones

Meet Eric Jones, a recent University of Arkansas graduate and Founder/CEO of the custom men's shoe brand  Like Father Like Son (LFLS). Getting his company up and running hasn't been easy (building an empire from the ground up never is). In fact, what he has had to endure while making his dreams a reality might tear you up and inspire one to go for what it is you really want to do and be in life no matter what. During his college days, Eric mentioned to his mom how he wanted to start his own shoe company and be able to provide a better life for his children than either one of them had.  

As one can imagine, the cost of starting a custom shoe company was very expensive; couple that with school and day to day life expenses, Eric would need an investor. Seeing how dedicated to making this happen, his mom would make the necessary sacrifices, making a way just to see her son's dream come true. But in 2016, just 3 weeks shy of his college graduation, Eric's mother would unexpectedly pass away do an unforeseen illness. He would go on to graduate December 2016, and in March this year Eric sold his first pair of LFLS shoes.  We caught up with this young man in the mist of his journey. One of his biggest goals is to take his designer shoe company global, aspiring to be one of the biggest names in men's high end retailers worldwide. Eric has found ways to allow his life circumstances to motivate him to go harder than ever before. When you look good you feel good, and boy if you have on a fresh pair of shoes, the air of confidence you walk with is different. Young Eric is connecting and finding his tribe through the love of his footwear. With hard soles, his designs are suave and masculine, with a flair of personality and quality to match. Take a look for yourself by visiting the website and get to know the self proclaimed Melanated Louboutin a little more below. 

If it wasn’t for her, there is no way that I would have received my first order of shoes 4 months ago. Going through this and still living life the way I am now has motivated people around the country. I truly do this with all dedication to my mother, to inspire people around the world, and to have something positive to pass down to my kids.
— Eric Jones

BMWB: Why did you decide to let your beard grow?

Eric: I decided to let it grow because it's actually red, hahaha!  I also knew that I would be bald so I decided to stick with the bald and bearded look.

BMWB: What is your beard care regime?

 Eric: I want to start trying some products that I see black owned beard brands offering. But right now, I use organic unrefined coconut oil on it.

BMWB: What are your hobbies?

Eric: My hobbies include networking, exercising, styling, traveling and WORKING.

BMWB: Are there any organizations you are a part of?

Eric: I'm a member of Phi Beta Sigma Fraternity Inc. 

BMWB: What does the beard mean to you?

Eric: The beard is just like an accessory to me. Some people like them and some don't. You wear it, if you like the way you look and feel with it, you remove it if you don't think it fits you. It's been a buzz in the media that beards can sometimes be the deciding factor in whether we're a perfect 10 or a sad 5 to some women, hahaha. 

BMWB: What are you most proud of?

Eric: I'm most proud of the man that I've been molded into because of my upbringing and the things that I've been through in my life.

BMWB: What do you feel about the social climate of black men in America?

Eric: Black Men in America aren't at the best right now. A lot of young African Americans are in the streets and doing so many negative things. The media makes it even worse with promoting only the negative things about us. We need change. I'm striving to be the catalyst of change in the culture.

BWMB: What do you feel is your greatest strength?

Eric: My greatest strength is my ability to communicate with other people. It's not always about what you know but mostly who you know.

BMWB: Tell us the top 5 things on your bucket list?


  1. Expand my company tremendously

  2. Travel the country to share my story with youth

  3. Offer scholarships to aspiring young entrepreneurs

  4. Be a guest on the Steve Harvey show

  5. Make The Shade Room to spread some positivity trough the media